Corporate Interior:
How companies bring their brand to life with furniture

A brand image has a particularly strong impact when it can also be felt in the space.
Whether reception, meeting zone or workplace - offices tell a lot about a company's attitude. Furniture design and interior design offer the opportunity to make brand values visible and tangible.

But what does an office that can "brand" look like? And how can individual CI specifications be translated into functional furnishing solutions?
WINI shows how companies can anchor their brand identity spatially with customized office furniture - and thus strengthen their culture, recognizability and attractiveness as an employer.

The three pillars of corporate identity -
and their spatial translation

Corporate identity describes how a company sees itself - and how it should be perceived from the outside. It is classically based on three pillars:

Corporate design (visual appearance: colors, logo, typography)
Corporate behavior (behavior and corporate culture)
Corporate communication (communication style, language, tonality)

These values only develop their full effect when they are also reflected in the space: Colors and materials reflect the corporate design. Zoning and space offerings promote desired behavior and cooperation. Communication zones, break areas and meeting rooms support an open, dialog-oriented corporate culture. This is exactly where corporate interior begins.

Why corporate interior means more than just "beautiful furniture"

Corporate interior is more than just a design trend. It is the spatial answer to the question: Who are we - and how do we want to be perceived? Imagine a reception area that picks up on your CI color. Conference rooms with custom-made table systems. Acoustic walls that make brand motifs or corporate values visible. Everything looks coherent - nothing looks "off the peg". This creates recognition, trust and identification - for guests and employees alike. And it sends a clear signal: this brand knows who it is.

Tailor-made furniture solutions: From the CD color to the room strategy

At WINI, customizing is not a non-standard, but a lived practice. We adapt furniture precisely to your requirements - functionally, creatively and technically. From the selection of special materials to the integration of your corporate design, we develop solutions that really suit you. A single example: Acoustic back panels in your CI color. A more complex one: a holistic furnishing concept that makes your brand values tangible - cleverly zoned, ergonomically well thought-out and a real statement in terms of design.

Three strong examples from practice

Max Planck Digital Library, Munich

A facility that organizes and provides knowledge needs rooms that radiate openness, structure and functionality. With the project team, WINI developed a restrained, precisely structured furniture concept. The organically shaped desks in the meeting room encourage exchange and encounters. Colors and materials support the creative working atmosphere.

Modular furnishing solutions offer maximum flexibility - and at the same time pick up on central ELEMENTS of the corporate design. The spatial design makes MPDL's attitude as a service-oriented, open knowledge service provider visible.

To the reference

WINE FLOW Arbeitsplätze, Referenz Beiersdorf in Hamurg

Beiersdorf AG, Hamburg

The task for the traditional Beiersdorf group was to design a modern, brand-appropriate working environment that reflects the company's identity - clear, high-quality, future-oriented. WINI implemented individual furniture solutions, including custom-made products with specific color and material specifications.

Great importance was also placed on the design language of all ELEMENTS - it tells stories from the company and combines visual design with real user experiences. The result: spaces that convey value and innovative strength - and are perfectly embedded in the CD strategy.

To the reference

EGE Carpets, Bielefeld

As a provider of high-quality designer carpets, EGE attaches great importance to visual coherence and sustainability. The furnishings of the offices in Bielefeld reflect exactly this: With custom-made furniture, coordinated with the product and brand world, an environment was created that combines inspiration and function. The color concept specifically supports the brand image.

New zones and ergonomic workplace solutions create a variety of incentives for employees at the site. Open-space areas and different spaces for a wide range of needs bring corporate culture to life.

To the reference

Corporate interior has an effect - internally and externally

An office that reflects the brand is more than just a beautiful façade. It influences:

Customer perception: First impressions count - especially at physical touchpoints.
Employee loyalty: Those who see themselves reflected in the office feel more connected.
Employer branding: Authentic spaces attract the right talent.

Short: Corporate interior is a strategic building block for companies that want more than "Standard".

"For us, bespoke furnishings don't just mean functional solutions - but spaces that show attitude. Every brand is different - and you can see that when you enter an office."

Hanna Greve
LEITERIN PLANUNG, WINI